Requirement	Details
Minimum size	1000 px on the longest side
Recommended size	2000 x 2000 px (enables zoom feature)
File format	JPEG (.jpg), PNG (.png), GIF (.gif), TIFF (.tif)
Color mode	RGB (not CMYK)
DPI	72 or higher
File naming convention	Product ID (e.g., ASIN or SKU) followed by file extension

✅ 2. Main Image (Image #1) – Strict Rules

See Main Image Requirement ➤ (as explained earlier)

✅ 3. Supporting Images (Image #2–#9) – Content Guidelines

You can use these images to:

• Show different angles or uses of the product

• Add infographics

• Include lifestyle photos

• Highlight size, materials, features

• Show what’s in the box

🔸 Examples of Compliant Supporting Images:

Type	Description
📸 Angle View	Side, back, bottom views to show product in full
🔍 Close-Up	Zoomed view of key features or textures
👪 Lifestyle Image	Product in real-life setting with models (if needed)
🧠 Infographic	Highlighting features with clean icons and short text
🔄 Comparison	Side-by-side image with another product or version
📦 In-Box Content	Shows all components that come with the product

✅ 4. Allowed Elements in Supporting Images

• Text overlays (e.g., “BPA-free”, “Waterproof”)

• Icons & badges (if not misleading)

• Lifestyle backgrounds

• Models or props (if realistic and relevant)

• Charts or diagrams

• 3D renders (must look realistic and high quality)

✅ Good Example:
Image with a hand holding the product, clean background, label showing “100% Stainless Steel,” and a text callout saying “Leak-proof design.”

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❌ What’s Not Allowed in Any Image (Especially Main)

• Borders, drop shadows, or watermarks

• Amazon logos or trademarks

• Offensive or adult content

• Unrelated products or accessories

• QR codes or links

• Claims like “#1 Best Seller” or “Top Rated”

• Low-resolution, pixelated, or blurry images

❌ Bad Example:
An image showing the product with a “50% OFF” badge, flashy red arrows, and text like “Buy Now!” – this violates Amazon’s ad & content guidelines.

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🧠 Amazon Image Optimization Tips

• Use all 7–9 image slots

• Make the first 3 images highly impactful (most customers swipe through the first 3)

• Ensure visual consistency and brand style

• Keep text readable (use bold fonts, simple layout)

• Focus on benefits, not just features

• Make it mobile-friendly (zoom, text size, clarity)

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📦 Suggested Image Order for High Converting Listings

1. Main Image – clean white background

2. Product Angle or Variant View

3. Feature Highlights Infographic

4. Lifestyle Image – model using product

5. In the Box / What You Get

6. Comparison or Size Reference

7. Close-Up Texture or Quality Proof

8. Instruction or Use-Case Visual

9. Social Proof / Brand Story Image

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🎯 Example: For a Skincare Product

• Image 1: Bottle on white background

• Image 2: Back side showing ingredients

• Image 3: Infographic – “Hydrating | Non-Greasy | Organic”

• Image 4: Model applying cream

• Image 5: “What’s Inside?” image

• Image 6: Before & After result

• Image 7: Comparison with competitor

• Image 8: Size reference (in hand)

• Image 9: Brand mission image

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📌 Final Thoughts

Amazon listing images are your digital sales team. Following Amazon’s rules while optimizing for engagement can lead to better CTR and conversions.

Need help creating compliant, high-converting images? I can help with image text, layout ideas, or a custom image plan tailored to your product. Let us know!