Amazon Main Image Requirements (As of 2025)
1. Image Format & File Requirements
| Requirement | Detail |
|---|---|
| File format | JPEG (.jpg), PNG (.png), GIF (.gif), TIFF (.tif) |
| Color mode | RGB or CMYK |
| Image size | Minimum 1000 px on longest side (Amazon recommends 2000 px) |
| Image resolution | At least 72 DPI |
| File name | Must include product identifier (ASIN, SKU, etc.) |
🔹 2. Background
Must be pure white (RGB: 255, 255, 255).
Any other color or shadow/gradient background is not allowed.
✅ Correct: Product on a clean white background.
❌ Incorrect: Grey/colored/gradient backgrounds, or placing product in a scene.
🔹 3. Product Only (No Extras)
Show only the product being sold.
No accessories not included in the package.
No props or models unless it’s a product like clothing, jewelry, or wearables (then a model is acceptable).
✅ Correct: Single product clearly shown.
❌ Incorrect: Extra items, unrelated props, packaging (if not a selling point).
🔹 4. Must Fill 85% of Frame
The product should occupy at least 85% of the image space.
Avoid excessive white space.
✅ Correct: Large, centered, clear product image.
❌ Incorrect: Small product, cropped edges, or misaligned.
🔹 5. No Text or Graphics
No logos, watermarks, badges, icons, or promotional text like “Best Seller”, “50% Off”, or “Free Shipping”.
✅ Correct: Clean, text-free image.
❌ Incorrect: Price tags, “New!”, “Limited Edition”, etc.
🔹 6. No Lifestyle Scenes or Packaging (Unless Necessary)
Lifestyle or contextual images go in secondary images.
Packaging is allowed only if it’s essential to the product (e.g., luxury packaging for gift items).
✅ Correct: Product image only.
❌ Incorrect: Image with a background scene, model holding the product, or kitchen counter.
🔹 7. Product Must Be Photographic
Must be a real photo (not a 3D render or illustration).
Amazon has become stricter about obvious renders.
✅ Correct: High-resolution photo.
❌ Incorrect: Cartoon-style, 3D render with unrealistic lighting.
🔹 8. No Inappropriate Content
No nudity, offensive gestures, or adult content unless it’s part of the product category (even then, it must be appropriate).
📌 Example Breakdown:
✅ Perfect Main Image Example (For a Water Bottle)
Product alone, centered.
White background.
Clean lighting and sharp edges.
Fills 85–90% of the image frame.
No props, hands, or environment.
No logos, labels, or shadows outside the product.
❌ Wrong Main Image Examples
Water bottle on a gym floor or table.
Shows a person drinking from it.
Includes text like “BPA Free” or “Hot/Cold”.
Includes another color variant in the same image.
Has shadows that aren’t part of the product.
🎯 Pro Tips for Sellers
Use 2000×2000 px resolution for zoom feature (minimum 1000 px required).
Export in JPEG format for best compatibility and compression.
Ensure sharp lighting, no blur, and accurate color.
Upload one product per listing, especially for variation listings.